Business developmentBrand identityMarketingDesignDatabasesAutomationsBusiness intelligenceBusiness solutionsBusiness developmentBrand identityMarketingDesignDatabasesAutomationsBusiness intelligenceBusiness solutions
Who I am
One studio. Every -tive.
Jimmy Jara-Holdridge · Founder
I'm the one who connects the pieces. Brand, space, systems, and people usually live in separate rooms. I put them in the same one.
I've worked across industries, with companies of every size and people from many backgrounds and levels of experience, across three continents: Europe, South America, and the US. My strength has always been bringing out the best in the resources you already have. If something is missing, we bring it, we build it, we develop it.
Sometimes you tell me your ideas, I build the plan, and your team carries it out.
Sometimes I lead the project from start to finish.
Sometimes I join your team and build the structure that helps everyone own their part.
I bring passion and intention, backed by knowledge, a proven record, and a trusted, diverse team that has worked with me for years.
You'll get a plan built around your ideas, never a cookie-cutter one. I listen first, so the first step is a conversation.
30+Projects delivered across sports, fashion, hospitality, and small business
$20M+In developments led
My network · people I have worked with for years
SpacesArchitects
Brand + printGraphic designers
Web + systemsFull-stack developers
CampaignsMarketing + content
Selected work
Made to move.
SystemsBuilt
A ticketing system, built from scratch
The need
Too many requests across message groups, emails, texts, and Teams.
What I did
I designed and built it with the resources the company already had, no special software. Then I tested it, grew it, and trained people to use it.
The result
40+ users, then 3 departments, with automations, assignments, and tracking. Time saved and real accountability.
Business developmentWon
An RFP won against global competitors
The need
A municipality opened a bid, and companies from around the world competed.
What I did
I built the matrix, the structure, and the data years before we started writing, then worked with multiple departments to design and implement it with shared ownership.
The result
We won. 11 restaurants opened in 24 months, one full-service location in 100 days, and a multimillion-dollar investment.
Branding25+
Over 25 brands, ready for today
The need
Brands with very different needs, many of them behind the times.
What I did
I brought them up to date, adapted them to new services, and created new products and sub-brands.
The result
Over 25 brands refreshed, with new products and sub-brands launched.
What I do
Pick your -tive.
genera—
Generative
Business development: new concepts, partnerships, and proposals that win.
crea—
Creative
Design across print, digital, spaces, and everything in between.
distinc—
Distinctive
Branding: names, identities, and voice people remember.
attrac—
Attractive
Marketing: campaigns and content that turn attention into customers.
integra—
Integrative
Databases, automations, and business intelligence that connect your operations and reporting.
innova—
Innovative
Business solutions, from construction coordination to custom workflows, for the problems that don't fit a template.
How it works
Four steps. No mystery.
01
Listen
A free 20-minute call. You tell me where you're stuck and what you want next. I ask the questions that matter.
02
Map
I turn it into a clear roadmap: scope, timeline, and price. You know what you're getting before we start.
03
Build
Depending on what you need, I build the plan, lead the project, or join your team, with the right people from my network.
04
Hand off
You get the files, the systems, and the know-how to run it without me. Everything I make for you is yours.
Ways to work together
Start where you are.
Start here
Roadmap session
A focused working session where we map your goal, your resources, and what's missing. You leave with a clear plan and next steps. Small, fixed scope.
The 20-minute intro call is free. It's how we see the big picture and decide if a roadmap session makes sense.
Me, directly. When a project needs an architect, designer, developer, or marketer, I bring in people I've worked with for years. You always have one point of contact.
What does a project cost?
It depends on scope. The 20-minute intro call is free. A roadmap session is a small, fixed-scope way to start, and larger projects are scoped, with timeline and price, before any work begins.
How long does a project take?
Branding, marketing, and web work usually take weeks, not months. Larger builds such as a new location take longer. You'll see a timeline in the proposal.
What kinds of businesses do you work with?
I've worked across sports, fashion, hospitality, and small businesses of all kinds. The approach fits any business building or rebuilding something: a new concept, a rebrand, a better system.
Where are you based?
Between Albuquerque and Barcelona. I work in English and Spanish, with clients across US time zones.
Do I own what you make?
Yes. Files, source, logins, and documentation are handed to you at the end of every project.
Your move
Got something to move?
Tell me where you're stuck. I'll help you make it visible, workable, and real.